300+ CONVERSION FIXES FROM $10M+ STORES

Turn your store into a conversion machine

Transform casual browsers into loyal customers by optimizing every element of your store — from homepage to checkout.
300+ critical & actionable conversion checkpoints
300+ critical conversion checkpoints
450+ proven tactics from e-commerce leaders
450+ proven e-commerce tactics
Easy-to-implement, high-impact
Easy-to-implement, high-impact optimizations
+1,100 store owners already stopped leaving money on the table.
+1,100 e-commerce owners already stopped leaving money on the table.
Take your online business to new heights with CXO Studio.Take your online business to new heights with CXO Studio.
Our checklist distills conversion tactics from the best e-commerce players
Our checklist distills conversion tactics from About You and 70+ other e-commerce websites. Let's not reinvent the wheel and get inspired by the best e-commerce players.
Our checklist distills conversion tactics from Adidas and 70+ other e-commerce websites. Let's not reinvent the wheel and get inspired by the best e-commerce players.
Our checklist distills conversion tactics from AG1 and 70+ other e-commerce websites. Let's not reinvent the wheel and get inspired by the best e-commerce players.
Our checklist distills conversion tactics from Airup and 70+ other e-commerce websites. Let's not reinvent the wheel and get inspired by the best e-commerce players.
Our checklist distills conversion tactics from Amazon and 70+ other e-commerce websites. Let's not reinvent the wheel and get inspired by the best e-commerce players.
Our checklist distills conversion tactics from Asos and 70+ other e-commerce websites. Let's not reinvent the wheel and get inspired by the best e-commerce players.
Our checklist distills conversion tactics from Bulk and 70+ other e-commerce websites. Let's not reinvent the wheel and get inspired by the best e-commerce players.
Our checklist distills conversion tactics from Decathlon and 70+ other e-commerce websites. Let's not reinvent the wheel and get inspired by the best e-commerce players.
Our checklist distills conversion tactics from Dr.Squatch and 70+ other e-commerce websites. Let's not reinvent the wheel and get inspired by the best e-commerce players.
Our checklist distills conversion tactics from Hismile and 70+ other e-commerce websites. Let's not reinvent the wheel and get inspired by the best e-commerce players.
Our checklist distills conversion tactics from Huel and 70+ other e-commerce websites. Let's not reinvent the wheel and get inspired by the best e-commerce players.
Our checklist distills conversion tactics from ICON Amsterdam and 70+ other e-commerce websites. Let's not reinvent the wheel and get inspired by the best e-commerce players.
Our checklist distills conversion tactics from Ikea and 70+ other e-commerce websites. Let's not reinvent the wheel and get inspired by the best e-commerce players.
Our checklist distills conversion tactics from Kylie Cosmetics and 70+ other e-commerce websites. Let's not reinvent the wheel and get inspired by the best e-commerce players.
Our checklist distills conversion tactics from Loop Earplugs and 70+ other e-commerce websites. Let's not reinvent the wheel and get inspired by the best e-commerce players.
Our checklist distills conversion tactics from Lucent Globe and 70 other e-commerce websites. Let's not reinvent the wheel and get inspired by the best e-commerce players.
Our checklist distills conversion tactics from Macy's and 70 other e-commerce websites. Let's not reinvent the wheel and get inspired by the best e-commerce players.
Our checklist distills conversion tactics from Kitsch and 70 other e-commerce websites. Let's not reinvent the wheel and get inspired by the best e-commerce players.
Our checklist distills conversion tactics from Nike and 70 other e-commerce websites. Let's not reinvent the wheel and get inspired by the best e-commerce players.
Our checklist distills conversion tactics from Skims and 70 other e-commerce websites. Let's not reinvent the wheel and get inspired by the best e-commerce players.
Our checklist distills conversion tactics from The Oodie and 70 other e-commerce websites. Let's not reinvent the wheel and get inspired by the best e-commerce players.
Our checklist distills conversion tactics from The Ordinary and 70 other e-commerce websites. Let's not reinvent the wheel and get inspired by the best e-commerce players.
Our checklist distills conversion tactics from Whoop and 70 other e-commerce websites. Let's not reinvent the wheel and get inspired by the best e-commerce players.
Our checklist distills conversion tactics from Zalando and 70 other e-commerce websites. Let's not reinvent the wheel and get inspired by the best e-commerce players.
Our checklist distills conversion tactics from About You and 70+ other e-commerce websites. Let's not reinvent the wheel and get inspired by the best e-commerce players.
Our checklist distills conversion tactics from Adidas and 70+ other e-commerce websites. Let's not reinvent the wheel and get inspired by the best e-commerce players.
Our checklist distills conversion tactics from AG1 and 70+ other e-commerce websites. Let's not reinvent the wheel and get inspired by the best e-commerce players.
Our checklist distills conversion tactics from Airup and 70+ other e-commerce websites. Let's not reinvent the wheel and get inspired by the best e-commerce players.
Our checklist distills conversion tactics from Amazon and 70+ other e-commerce websites. Let's not reinvent the wheel and get inspired by the best e-commerce players.
Our checklist distills conversion tactics from Asos and 70+ other e-commerce websites. Let's not reinvent the wheel and get inspired by the best e-commerce players.
Our checklist distills conversion tactics from Bulk and 70+ other e-commerce websites. Let's not reinvent the wheel and get inspired by the best e-commerce players.
Our checklist distills conversion tactics from Decathlon and 70+ other e-commerce websites. Let's not reinvent the wheel and get inspired by the best e-commerce players.
Our checklist distills conversion tactics from Dr.Squatch and 70+ other e-commerce websites. Let's not reinvent the wheel and get inspired by the best e-commerce players.
Our checklist distills conversion tactics from Hismile and 70+ other e-commerce websites. Let's not reinvent the wheel and get inspired by the best e-commerce players.
Our checklist distills conversion tactics from Huel and 70+ other e-commerce websites. Let's not reinvent the wheel and get inspired by the best e-commerce players.
Our checklist distills conversion tactics from ICON Amsterdam and 70+ other e-commerce websites. Let's not reinvent the wheel and get inspired by the best e-commerce players.
Our checklist distills conversion tactics from Ikea and 70+ other e-commerce websites. Let's not reinvent the wheel and get inspired by the best e-commerce players.
Our checklist distills conversion tactics from Kylie Cosmetics and 70+ other e-commerce websites. Let's not reinvent the wheel and get inspired by the best e-commerce players.
Our checklist distills conversion tactics from Loop Earplugs and 70+ other e-commerce websites. Let's not reinvent the wheel and get inspired by the best e-commerce players.
Our checklist distills conversion tactics from Lucent Globe and 70 other e-commerce websites. Let's not reinvent the wheel and get inspired by the best e-commerce players.
Our checklist distills conversion tactics from Macy's and 70 other e-commerce websites. Let's not reinvent the wheel and get inspired by the best e-commerce players.
Our checklist distills conversion tactics from Kitsch and 70 other e-commerce websites. Let's not reinvent the wheel and get inspired by the best e-commerce players.
Our checklist distills conversion tactics from Nike and 70 other e-commerce websites. Let's not reinvent the wheel and get inspired by the best e-commerce players.
Our checklist distills conversion tactics from Skims and 70 other e-commerce websites. Let's not reinvent the wheel and get inspired by the best e-commerce players.
Our checklist distills conversion tactics from The Oodie and 70 other e-commerce websites. Let's not reinvent the wheel and get inspired by the best e-commerce players.
Our checklist distills conversion tactics from The Ordinary and 70 other e-commerce websites. Let's not reinvent the wheel and get inspired by the best e-commerce players.
Our checklist distills conversion tactics from Whoop and 70 other e-commerce websites. Let's not reinvent the wheel and get inspired by the best e-commerce players.
Our checklist distills conversion tactics from Zalando and 70 other e-commerce websites. Let's not reinvent the wheel and get inspired by the best e-commerce players.
Our checklist distills conversion tactics from About You and 70+ other e-commerce websites. Let's not reinvent the wheel and get inspired by the best e-commerce players.
Our checklist distills conversion tactics from Adidas and 70+ other e-commerce websites. Let's not reinvent the wheel and get inspired by the best e-commerce players.
Our checklist distills conversion tactics from AG1 and 70+ other e-commerce websites. Let's not reinvent the wheel and get inspired by the best e-commerce players.
Our checklist distills conversion tactics from Airup and 70+ other e-commerce websites. Let's not reinvent the wheel and get inspired by the best e-commerce players.
Our checklist distills conversion tactics from Amazon and 70+ other e-commerce websites. Let's not reinvent the wheel and get inspired by the best e-commerce players.
Our checklist distills conversion tactics from Asos and 70+ other e-commerce websites. Let's not reinvent the wheel and get inspired by the best e-commerce players.
Our checklist distills conversion tactics from Bulk and 70+ other e-commerce websites. Let's not reinvent the wheel and get inspired by the best e-commerce players.
Our checklist distills conversion tactics from Decathlon and 70+ other e-commerce websites. Let's not reinvent the wheel and get inspired by the best e-commerce players.
Our checklist distills conversion tactics from Dr.Squatch and 70+ other e-commerce websites. Let's not reinvent the wheel and get inspired by the best e-commerce players.
Our checklist distills conversion tactics from Hismile and 70+ other e-commerce websites. Let's not reinvent the wheel and get inspired by the best e-commerce players.
Our checklist distills conversion tactics from Huel and 70+ other e-commerce websites. Let's not reinvent the wheel and get inspired by the best e-commerce players.
Our checklist distills conversion tactics from ICON Amsterdam and 70+ other e-commerce websites. Let's not reinvent the wheel and get inspired by the best e-commerce players.
Our checklist distills conversion tactics from Ikea and 70+ other e-commerce websites. Let's not reinvent the wheel and get inspired by the best e-commerce players.
Our checklist distills conversion tactics from Kylie Cosmetics and 70+ other e-commerce websites. Let's not reinvent the wheel and get inspired by the best e-commerce players.
Our checklist distills conversion tactics from Loop Earplugs and 70+ other e-commerce websites. Let's not reinvent the wheel and get inspired by the best e-commerce players.
Our checklist distills conversion tactics from Lucent Globe and 70 other e-commerce websites. Let's not reinvent the wheel and get inspired by the best e-commerce players.
Our checklist distills conversion tactics from Macy's and 70 other e-commerce websites. Let's not reinvent the wheel and get inspired by the best e-commerce players.
Our checklist distills conversion tactics from Kitsch and 70 other e-commerce websites. Let's not reinvent the wheel and get inspired by the best e-commerce players.
Our checklist distills conversion tactics from Nike and 70 other e-commerce websites. Let's not reinvent the wheel and get inspired by the best e-commerce players.
Our checklist distills conversion tactics from Skims and 70 other e-commerce websites. Let's not reinvent the wheel and get inspired by the best e-commerce players.
Our checklist distills conversion tactics from Zalando and 70 other e-commerce websites. Let's not reinvent the wheel and get inspired by the best e-commerce players.
Our checklist distills conversion tactics from The Oodie and 70 other e-commerce websites. Let's not reinvent the wheel and get inspired by the best e-commerce players.
Our checklist distills conversion tactics from The Ordinary and 70 other e-commerce websites. Let's not reinvent the wheel and get inspired by the best e-commerce players.
Our checklist distills conversion tactics from Whoop and 70 other e-commerce websites. Let's not reinvent the wheel and get inspired by the best e-commerce players.
The first step of our process is the Website Strategy Session. It's a 30-minute call in order to understand your business challenges, needs and make sure we're aligned from the start.

The e-commerce world is tougher than ever

Brutal and crowded competition
Sky-high acquisition costs
Weak buyer engagement
Unsustainable ad spend
Running average ads to an average website no longer cuts it.

Your website is leaking money

Ineffective product pages
Poor mobile experience
Complex checkouts
Lack of clarity
Fixing these leaks is crucial: they are stopping your business from growing.
Then we will conduct a full website performance audit. We want to identify the key areas for improvement, the conversion killers and the revenue opportunities of your current website.

It's time to level up your e-commerce game

Packed with over 300 battle-tested conversion checkpoints, our checklist leaves no stone unturned in your quest for success.
Transform your e-commerce performance with battle-tested conversion tactics from 80+ industry leaders. Implement quick wins that deliver immediate ROI and proven results for your online store.
Rapid & proven results
Implement quick wins from 80+ e-commerce giants for fast, effective conversion boosts.
Ditch complex spreadsheets for an actionable e-commerce checklist that motivates. Our interactive format turns overwhelming optimization tasks into clear, achievable steps for guaranteed progress.
User-friendly
Enjoy an actionable, motivating checklist with clear to-dos, not just a static PDF or spreadsheet.
Stop wasting time with generic advice. Access tailored, step-by-step conversion optimization guides specifically designed for your e-commerce platform. Platform-perfect solutions await.
Platform-specific guides
Follow step-by-step instructions tailored to Shopify and WooCommerce.
Never fall behind in the fast-moving e-commerce world. Stay ahead with continuously updated conversion strategies that evolve with industry trends and proven best practices.
Always up-to-date
Get continuous updates with latest conversion strategies as e-commerce evolves.

Boost your e-commerce conversions today

Act now—every moment you wait is lost revenue slipping through the cracks.
OFFER EXPIRES IN:
E-commerce Conversion Checklist
30% OFF
€99
€69.30
Your step-by-step guide to boost conversions and maximize profits.
300+ critical conversion checkpoints covering your entire store:
Homepage
Category page
Product page
Cart page
Checkout page
Thank you page
free bonus
bonus
450+ design examples from top e-commerce stores
450+ store design examples

Learn from 80+ top-performing stores and apply their secrets to your own store.

free bonus
bonus
Lifetime continuous updates
Lifetime continuous updates

Get every new update as the checklist and industry best practices evolve.

free bonus
Limited
Free 30-min CRO implementation call
30-min implementation call

Only the first 20 buyers each month get access to it. We will pick the most important points for your store and help implement it during the call.

Our e-commerce conversion checklist includes step-by-step guidance specific to Shopify & WooCommerce
Platform-specific guidance
Step-by-step guidance specific to Shopify & WooCommerce
Checklist last updated: March 10th, 2025
Buy E-commerce Conversion Checklist
You will be redirected to a secure checkout where you can pay with:
30-day ROI guarantee
If you don’t see positive results, after at implementing atleast 10 checkpoints, we’ll refund 100% of your money.
If you implement 25% of the points we advise and don't see any measurable improvements within 30 days, we’ll refund 100% of your money.
100% DONE-FOR-YOU
Conversion Accelerator Program
CRO program designed to skyrocket your e-commerce conversions, your AOV and ultimately your overall sales.
During this program, you will get:
Full funnel audit & optimization plan
Website optimization for best practices
CRO process implementation
A/B test strategy
100% done-for-you
Weekly performance updates
Bi-weekly strategy calls
Book your strategy call
Limited spots. We only take on 3 projects at the same time to give every client the attention they deserve.
We are Shopify Partners.We are CXL certified.
+1,100 store owners already stopped leaving money on the table.
+1,100 e-commerce owners already stopped leaving money on the table.

We helped dozens of online business generating millions in extra revenue

We turn more clicks into customers with performance-based optimizations. So far,
We generated over €2.51M extra revenue
We created over 350 website pages
We ran and implemented over 150 A/B tests
We cumulate over 10 years of experience
À l'Est d'Eden, it's a furniture physical shop based in Belgium. They have a website in order to show online what they have in-store. It's possible to make

Frequently asked questions

Have other questions? Contact us here so we can help.
What specific areas of my e-commerce site will this checklist help improve?

This checklist covers every corner of your e-commerce store, from the homepage to the checkout. With over 300 critical checkpoints, you’ll find insights on boosting your product pages, optimizing for mobile, simplifying your checkout, and improving the overall user experience. Each checkpoint is designed to uncover missed conversion opportunities and guide you in transforming casual visitors into loyal customers. Wherever your store might be leaking revenue, we’ve got you covered.

How will this checklist differ from the free resources available online?

Unlike generic checklists, ours is packed with actionable insights taken straight from the playbooks of top-performing e-commerce brands. This isn’t just a list of tips—it’s a toolkit of high-impact, conversion-tested tactics used by the best in the industry. Plus, each recommendation is clear, specific, and made for easy implementation, so you’re not left guessing how to apply it to your store. If you're looking to go beyond surface-level advice and access the real conversion strategies that drive growth, this checklist is made for you.

Is this checklist tailored for popular platforms like WooCommerce and Shopify?

Absolutely! We know that WooCommerce and Shopify are the engines behind countless e-commerce businesses, so we’ve built platform-specific instructions into our checklist. You’ll get step-by-step guidance that’s tailored to your platform, helping you implement each recommendation without hassle.

What results can I expect after implementing the recommendations in this checklist?

Our checklist is designed to drive results you can see and measure. While each store’s journey is unique, we’ve helped other users achieve increases in conversion rates, average order value, and repeat purchases—all by following the strategies in this guide. Many users start seeing improvements within weeks as they tackle the checklist items. If you’re ready to turn your store into a conversion machine, this is your roadmap.

How often is the checklist updated, and will I get access to future updates?

We’re committed to keeping this checklist as up-to-date as possible with the latest e-commerce trends and strategies. Every purchase includes lifetime access to updates, so you’ll always have the latest conversion insights at your fingertips. As the e-commerce landscape evolves, we make sure our checklist evolves too, so your store is always a step ahead of the competition.

What if I don’t have a dedicated team to implement these changes?

No worries! This checklist is crafted to be straightforward and accessible, even if you're a solo entrepreneur or a small team. Each checkpoint includes clear, step-by-step instructions that anyone can follow, without requiring a technical background. Plus, where possible, we recommend specific apps and plugins to help you skip the development time, so you can implement changes faster and with less hassle.

And if you’d prefer expert hands on deck, you can hire our agency to handle the heavy lifting for you.